Gallery of Offerings
Purpose: A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved.
Value: By following the plan’s roadmap, entrepreneurs stay on track and take the steps needed to realize their goals.
Sample Contents: Contents of a business plan document may vary according to the specific needs of the organization; however, most plans contain these headings:
- Executive summary
- Company description
- Market analysis
- Competitive analysis
- Description of management and organization
- Breakdown of company’s products and services
- Marketing plan
- Sales strategy
- Request for funding
- Financial projections
Purpose: A business proposal is a documented, formal offer to provide a product and/or service to a potential buyer (a prospect); it documents the provider's bid. The proposal can be in response to a formal Request for Proposal (RFP), which is a solicitation issued by the prospect who is seeking bids from providers.
Value: A well-written, well thought-out business proposal can help business owners to make the sale, win the project, or obtain funding from banks, venture capitalists, or angel investors that is necessary for start-up or expansion.
- Introduction and Purpose
- Value Proposition
- Selling Points
- Business Plan Summary
- Offerings (Products / Services)
- Terms and Conditions
Purpose: A component of all business processes, business rules play a vital role in the software development life cycle. Rules are specific, actionable directives that are derived from the policies of an organization.
Value: The accurate representation of business rules is essential for workflow automation and process re-engineering. The rules may be implemented in a rules engine or expert system, and they serve as the basis for software acceptance testing.
Catalog of business rules, represented as:
- If-then-else process logic
- Decision trees
- Decision tables
Purpose: A cost-benefit analysis, taken alone or used in a feasibility study to compare alternative courses of action, is a methodology that businesses use to analyze and weigh decisions as objectively as possible.
Value: Done effectively, a cost-benefit analysis / feasibility study can be used to assist a business in arriving at a sound rational business investment decision.
- Identify the problem
- Define the goals and objectives of the action
- List alternative actions
- Measure all costs and benefits
- Predict outcomes of costs and benefits
- Calculate the net present value of actions under consideration
- Perform sensitivity analysis
- Adopt the recommended course of action
Purpose: Data analysis comprises a suite of methods in which data is collected and organized so that helpful information can be derived from it.
Value: Data analysis is used by organizations to make reality-based decisions. Data-driven choices are the most reliable way to be confident in making those decisions.
- Data model development – taxonomies and ERDs
- Data dictionary compilation
- Data mapping
- Data analytics
Purpose: A fit-gap analysis (or, simply, “gap analysis”) is used to identify the difference between an organization’s known software requirements and a vendor’s proposed solution.
Value: This type of requirements analysis enables the accurate identification of where an organization’s current software, or a planned new system, fits or does not fit their needs.
- Detailed list of prioritized software requirements – this can be used in all later steps of the software evaluation, selection, and implementation process
Purpose: Functional requirements (or, simply, “requirements”) define the intended purpose, behavior and characteristics of software to be developed.
Value: Requirements analysis is critical to the success or failure of a systems or software project. Requirements need to be documented, actionable, measurable, testable, traceable, related to identified business needs or opportunities, and defined to a level of detail sufficient for system design.
- User stories
Purpose: Organizations write policies and procedures that state the organization’s vision, culture and values, as well as reflecting the needs of their employees.
Value: Well-written policies help employers to manage staff more effectively by clearly defining acceptable and unacceptable behavior in the workplace. The policies support the business interests of employers, as well as protecting the rights of workers.
Sample Contents: Depending on the needs of the organization, various policies and procedures establish rules and guidelines that fulfill the requirements of:
- Human resources
- Labor relations
- Safety and health
- Other areas related to the terms and conditions of employment
Purpose: A presentation is a versatile communication tool, combining visuals and text to support and emphasize the presenter’s talking points to the targeted audience.
Value: A presentation provides a framework for communicating information about products, services or ideas in a structured way. Presentations are effective when they keep the attention of the audience and assist viewers in retaining information. An important characteristic of a good presentation is proper spelling and grammar.
Sample Contents: Contents of a presentation may vary according to topic, audience or purpose, but most presentations proceed according to this sequence:
- Introduction of the topic
- Stating what is known
- Stating what remains unknown
- Introduction of the main question
- Indication of how this work fits into the big picture
- Convincing the audience of the importance of the work